Gin's shiny new image may have been cultivated by luxuriously bearded Hoxton dwellers with slightly-too-short trousers, but British gin has a history that goes much deeper than stylish blends and chrome-embellished bars!
From much-debated beginnings (was it a Dutch medicine, invented to treat stomach pains, or does its invention go way back to the medieval times? No one can be exactly sure), gin is a spirit that has become as synonymous with Britain as tea, fish and chips and the Chuckle Brothers.
As we celebrate our gin range, we'll be exploring the seedy, decadent and more practical side of Britain's relationship with Mother Gin.
Mother's Ruin and the Victorian Gin Crisis
While it's almost unthinkable in today's age of public health warnings, 10-a-day fruit and veg recommendations and chia seed puddings, gin consumption was readily encouraged by the UK government in the mid-18th century. The burgeoning industry was good for trade relationships within Britain's colonies (imports of French wine and spirits had been banned due to various European conflicts) and supported British grain prices by allowing the distillation of grain that was too poor to use in beer production.
However, the availability of homemade gins known as 'Old Tom' (often mixed with cheap filler ingredients such as sulphuric acid and turpentine) and the lack of licensing led to a crisis in the capital. The popularity of the spirit as a 'pauper's drink', and the use of it to make up wages in some areas, led to widespread cases of civil disobedience.
Hogarth's depiction of the gin crisis, 'Gin Lane', is etched in the nation's collective memory as a picture of the spirit's insalubrious heyday. Glassy-eyed drunks fight with dogs for bones to gnaw on, a mother covered in sores carelessly drops her squalling infant down a stairwell and rambunctious mobs brawl drunkenly in the street (if you're having trouble picturing it, imagine the scene outside any UK high street kebab shop on a Friday night, but with less fabulous teeth).
Eventually, new laws which restricted the bootleg production and sale of the liquor put an end to the worst of the crisis, but not before the spirit had left an indelible mark on British history. You can still see evidence of this today in London's many gin palaces, often now converted into gastropubs and bars; with their huge mirrored walls and ornate fittings, they are a beautiful evocation of London's historic love affair with gin.
How do you solve a problem like malaria?
'The gin and tonic has saved more Englishmen's lives and minds than all the doctors in the Empire'
While we certainly don't look back on the Empire with a rosy perspective, it is an (un)sobering truth that gin and tonic played a vital role in establishing British rule in India. In the early days of the Empire parasitic diseases such as malaria had threatened to wipe out British troops, killing soldiers as well as government officials with deadly efficiency.
If Britain was to retain its grip on rule in India – and therefore the Empire itself, so important was India to the crown's colonial ambition – malaria had to be stopped.
The answer? Quinine, an apparently miraculous cure originally procured from the bark of the cinchona tree, native to South America. Not only could this magic ingredient stop and prevent the spread of parasitic diseases, it also tasted pretty great when mixed with soda, sugar and – you guessed it – gin. An icon was born.
However, the G&T couldn't save the Empire, and British Imperialism began to crash and burn in the latter part of the 19th century. For the G&T itself it was another story; the popularity of the drink began to spread beyond the confines of the army into the bars and pubs of Britain, and onto the high road of middle-class respectability.
Cocktail culture boomed. James Bond demanded gin as well as vodka in his famous 'Vesper' martini. Suddenly, gin was even endorsed by the British aristocracy (including the Queen Mother herself) adding a much-needed lacquer of glamour and gloss to the notion of fixing yourself a G&T.
But gin's mid-century heyday came to an abrupt end. The late 70s and 80s saw it ousted by vodka on cocktail lists and in mixers, and as wine became more readily available, gin was left languishing at the back of the nation's drinks cabinets.
Happily, the noughties has seen an incredible renaissance in this most resilient of tipples. Thanks to the influence of Don Draper and his penchant for a gin martini, as well as the resurgence of 'craft culture', focusing on traditional British recipes and local artisan products, the number of UK distilleries doubling over the last six years, and nearly 50 opening last year alone.
Feeling thirsty? Browse our gin range